What is Search Engine
Optimization (SEO?)
Search engine optimization or as we say SEO is the process
of improving the visibility of a website or a web page in a search engine’s
natural or un-paid search results. In general, the earlier (or higher ranked on
the search results page), and more frequently a site appears in the search results
list, the more visitors it will receive from the search engine's users which
obviously directly translates to more business and an improved recognition
within your target market. SEO may target different kinds of search, including
image search, local search, video search, academic search, news search and
industry-specific vertical search engines.
What we at Aboutblank do is to consider how search engines
work, what people search for, the actual search terms or keywords typed into
search engines. Optimizing a website involves editing its content and HTML and
associated coding to both increase its relevance to specific keywords and to
remove barriers to the indexing activities of search engines. Alas also promoting
your site to increase the amount of influence your site has in the set target
market and thus increasing your ranking in the search engine world.
Why is Search Engine Optimization
(SEO) so important?
SEO is very important in attaining eyes on your website a
good and organised SEO plan is making your website easy for both prospective
clients and search engine robots(crawlers) to understand. Although search
engines have become increasingly sophisticated, in many ways they still can't
see nor understand a web page the same way a prospective client does. SEO helps
the engines figure out what each page is about, and how it may be useful for
users.
The easier your website can be indexed by the search engine
and the more valuable your websites information is to the search engine and its
user the better your result on searches will be and the higher you’re ranking
which will directly influence the amount of users on your site and thus turning
your visitors into clients is easier.
What is my web influence?
Your web influence is just the next step in attaining glory
in the world of the search engine indexing, what that means is the more
influential your websites seems to the search engine robots(crawler) the higher
it will rank/index your site and the more positive listings you will receive in
the natural and un-paid search results. It’s almost the same as in daily life
people flock to those who know more and have influence same with web traffic
search engines will send more traffic your way if they perceive you to be of
influence to a certain subject or community.
Why is my web influence
important?
As you probably gathered from above it is important to be
seen as a company of influence as the search engines main objective is to
provide its user with the most useful information concerning a certain subject
or keyword. The more influence you have on the web the more value you bring to
the search engine users world and hence the search engine fulfils its task of
providing its user with the most relevant information on its search
So the person who knows the most or in search engine terms
seems to know the most about a certain keyword or subject will be the targeted
information provider that the search engine will provide its user.
Now what makes this easy is the fact that search engines
are not human entities and cannot truly gather who has the right information or
the most information about a specific topic or keyword and works with a set of
rules to establish who has the best information. The search engine algorithm
looks at the person who has the most influence on the web to determine if this
site is valuable to its user.
What we at Aboutblank wish to provide you is not only the
means of not only being seen as the most valuable information source but
actually building a community around your brand to establish yourself as
honestly being the most reliable and influential source of information
concerning a specific subject or keyword.
What is Social Engagement?
Social engagement in terms of brands and corporations is
the ability of a brand to engage a community of interested parties around its
brand and utilise this community to build firstly its web influence and use
this as a secondary platform to sell, discuss and engage with the users and
interested potential customers to use your brands services and or buy its
products.
Why is Social Engagement so
important?
Facebook alone reports a community of 750 million users –
it’s not news that social media is now central to how we communicate, interact
and shape our world on a daily basis.
From a business perspective, it’s hard not to be worried by
the implications of what this new era of social business means for your brand
as a whole.
Up to date, social media has basically been used for plain
marketing and branding as well as some recruitment efforts across the board.
Most brands never see the power and opportunity of social media acting as a
unique marketing tactic. Today’s mostly tech savvy internet users expect to
visit a brand’s Web site and find interesting links or embedded content pulled
from an associated Facebook page or Twitter profile. To put it plainly, social
media has become part of the business fabric and how you should connect with
your customers and ultimately how brands track engagements and sell products.
While it can be a bit daunting to add yet another thing to your plate, We at
Aboutblank are here to help you with your conversation around what it may mean
to turn your brand into a social brand, it’s time to start.
Social Media and engagement from brands is here to stay,
and whether you are part of the social community or not it will definitely
impact your business and customers.
The world is currently in conversation whether your brand
is part of it or not. Let us help you begin your Social engagement strategy and
get your communicating to your world.
Where do we start?
We at Aboutblank believes that your brand needs to start
and make sure your online foundation is solid and viable to start interacting
in such a way as to not have a negative ripple effect from social engagement.
Let’s get your website aesthetic and interesting, we first
have a look at your basic site functionality and update where ever possible.
Then we will take on the task of making your site engagement ready. .Its useful
for users to be able to see from your site what you have to say in social
circles and where they can engage and like with your brand without leaving
their browser window to go and search for you on a social platform.
Now we can start slowly building your social experience
towards your goals and vision for your brands engagement level. If you have
nothing to say people will have nothing to share remember that social networks
only survive because the users share their content feelings and emotions about everyday
life.
Once your website is set up and you are ready to roll with
the social games we look at your digital footprint. The bigger your footprint
the more chances of eyes peering at your content and the more engagement will
occur. This is where we will play a big role in advising you as to which
channels to use and what processes to follow to ensure that you are aware of
the do’s and don’ts of today’s social platforms and aid you in setting up
informative interesting looking brands on the social graph.
What is important to remember at this stage is that you as
a brand on any social platform and trying to build your influence will have to at
first reward users in some way for sharing and talking about your brand. No one
is just going to share your brands vision, services or products because you are
online.
We will help you get a few concepts together in the process
of driving conversation around your brand think of things like competitions and
free giveaways. Think sharing and think big.
About blank will be with you every step of the way to
provide you with the latest news information and new tools to use in your
campaigns to build your presence on the web to great new heights and translate
these engagements into real time customers and profits.
for more info conatct us http://www.atblank.com/aboutblank_contact.html
