A blog about business

So why blog about business? I guess that business in any form has always been one of my little passions, and on an obvious level probably because it is what I and probably you do everyday (not always very good) but hell that is what I try.

Each day at my day job at my Freelance projects everywhere it is all these business terms and personalities suits and tie's and I suppose I am getting to age where I probably need to pay more attention. So as I grew a bit wiser (Maybe just older) I decided to read some books and try get smarter (I first started just because they said it would improve my grammar and to spell better Wow I am still trying though)

So the epiphany I just had was to try and share with you what ever I learn in the process telling a story over in your own way makes it stick (Well that's whats always worked for me) so hopefully we both that's now you and me, can learn something this. I hope you will be kind enough to engage in this process as feedback is the ultimate beginning point to change. .I do sometimes feel that I have all these blogs and content and no real audience as the engagement is rather small. . .Perhaps this could be the beginning of something magical. .
OK So I don't want to write a thesis on business not yet maybe when I hit the old age and have trouble filling my days I might (I am not looking down on the old generation I just think they have better time management skills please understand me correctly. . .)

So Start this new direction for this blog I am busy working through this difficult MBA book (I find it difficult to make sense of it all the way) So bare with me if I start small. . .so that is the course I will be going (Just so you know I am not doing an MBA just reading and working through the books finance is not yet one of my strongest points. .)

So before I kick into the MBA Story let may start with a very striking little peace of information I got whilst listening to Larry Winget. . .and yes It resonated with me so well that I wrote it down on a piece of paper and stuck it to my wall for remembrance ( I will post a pic of it ) Its some points around running a good business and its relatively strait forward . . .( I will add some extra's in between as well)

Some pointers on running/doing good business. . .

• A deal is a deal stick to it!

Now that is some good advise there, how often do we freelancers miss deadlines, change costs etc that is not how it works a deal is a deal END a contract is a contract stick to it, and in the design and creative industry a DEADLINE is a DEADLINE)

• Do what you said you're going to do the way you said you're going to do it!

I feel an unless burning in my left brain, but yeah it s what it is do what you said you'll do and by the time you said you'll do it always work in some extra time if you are not sure but this will make or break you trust me I've lost a few contracts on late delivery also communicate with your customer if you have a better way than previously discussed open it with them but make sure your side is always clean business is sorted !

• Do the job right and do it the right way, don't take shortcuts 

Well enough said there if you need to buy extra's buy it, always make sure you do above board business you don't want to be known as the quick fix quick fail business but rather as the go to guy to get it solved right!

• Be the company people can count on!

yeah the previous point also touches on this part doesn't it be the go to guy or corporation teach this make it your vision be proud of it and make it your own. . .

• The Customer is King 

Well isn't that true if your customer is not happy he wont pay, or worse he might tell everyone he knows about how bad the service was how bad the quality of workmanship was you never know always make sure you bring your best to deliver the best and make sure your customer is happy. . .

• Never tolerate poor performance 

So true if you did a sloppy job do it over before you present it to the customer always perform your best that's what the customer expects don't you expect the same from your suppliers/Staff ?

• Do what you do best and you don't have to worry about your competition

OK in the tech business I suppose you have to worry about what new developments they bring out etc but if you focus on doing what you do best and staying the best you will be the one the competition is worried about always improve on every contract each job each piece of work make it stand out. .

• Work on Mutual respect

My Mother always said (Sorry just had to use it as a cliche) you get out what you put in. . .

• Get more done with less in less time

Hard at best but that is the way to stay on top if you can punch out three times the amount of work in the same time as another corporation would push out one job whilst still adhering to the above rules you'll be the go to company in no time!

• Make sure your workplace is always clean, be efficient.

I have had customers visiting me at home in times of emergency and at the worst times and having a organised space helps boost their confidence in yourself your services and your outcomes. . .

• Always work faster better and cheaper, your solutions must work best

Well if not why would any one do business with you come on its semantics.

• Let your service/solutions/product be the problem solver 

By working towards ensuring that you ensure you are always in front of the ques with the best technology your always on target and word of mouth would be very hard to stop when you have achieved this crucial phase trust me. . .

So as promised look at my copy of this (I will see if I cant make a nice graphical representation of it and post that next time round lets see. . )

Reaching the Holy Grail of search engine optimization, online influence and true social engagement

What is Search Engine Optimization (SEO?)

Search engine optimization or as we say SEO is the process of improving the visibility of a website or a web page in a search engine’s natural or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users which obviously directly translates to more business and an improved recognition within your target market. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

What we at Aboutblank do is to consider how search engines work, what people search for, the actual search terms or keywords typed into search engines. Optimizing a website involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Alas also promoting your site to increase the amount of influence your site has in the set target market and thus increasing your ranking in the search engine world.

Why is Search Engine Optimization (SEO) so important?

SEO is very important in attaining eyes on your website a good and organised SEO plan is making your website easy for both prospective clients and search engine robots(crawlers) to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see nor understand a web page the same way a prospective client does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

The easier your website can be indexed by the search engine and the more valuable your websites information is to the search engine and its user the better your result on searches will be and the higher you’re ranking which will directly influence the amount of users on your site and thus turning your visitors into clients is easier.

What is my web influence?

Your web influence is just the next step in attaining glory in the world of the search engine indexing, what that means is the more influential your websites seems to the search engine robots(crawler) the higher it will rank/index your site and the more positive listings you will receive in the natural and un-paid search results. It’s almost the same as in daily life people flock to those who know more and have influence same with web traffic search engines will send more traffic your way if they perceive you to be of influence to a certain subject or community.

Why is my web influence important?

As you probably gathered from above it is important to be seen as a company of influence as the search engines main objective is to provide its user with the most useful information concerning a certain subject or keyword. The more influence you have on the web the more value you bring to the search engine users world and hence the search engine fulfils its task of providing its user with the most relevant information on its search

So the person who knows the most or in search engine terms seems to know the most about a certain keyword or subject will be the targeted information provider that the search engine will provide its user.

Now what makes this easy is the fact that search engines are not human entities and cannot truly gather who has the right information or the most information about a specific topic or keyword and works with a set of rules to establish who has the best information. The search engine algorithm looks at the person who has the most influence on the web to determine if this site is valuable to its user.

What we at Aboutblank wish to provide you is not only the means of not only being seen as the most valuable information source but actually building a community around your brand to establish yourself as honestly being the most reliable and influential source of information concerning a specific subject or keyword.

 What is Social Engagement?

Social engagement in terms of brands and corporations is the ability of a brand to engage a community of interested parties around its brand and utilise this community to build firstly its web influence and use this as a secondary platform to sell, discuss and engage with the users and interested potential customers to use your brands services and or buy its products.

Why is Social Engagement so important?

Facebook alone reports a community of 750 million users – it’s not news that social media is now central to how we communicate, interact and shape our world on a daily basis.

From a business perspective, it’s hard not to be worried by the implications of what this new era of social business means for your brand as a whole.

Up to date, social media has basically been used for plain marketing and branding as well as some recruitment efforts across the board. Most brands never see the power and opportunity of social media acting as a unique marketing tactic. Today’s mostly tech savvy internet users expect to visit a brand’s Web site and find interesting links or embedded content pulled from an associated Facebook page or Twitter profile. To put it plainly, social media has become part of the business fabric and how you should connect with your customers and ultimately how brands track engagements and sell products.

While it can be a bit daunting  to add yet another thing to your plate, We at Aboutblank are here to help you with your conversation around what it may mean to turn your brand into a social brand, it’s time to start.

Social Media and engagement from brands is here to stay, and whether you are part of the social community or not it will definitely impact your business and customers.

The world is currently in conversation whether your brand is part of it or not. Let us help you begin your Social engagement strategy and get your communicating to your world.

Where do we start?

We at Aboutblank believes that your brand needs to start and make sure your online foundation is solid and viable to start interacting in such a way as to not have a negative ripple effect from social engagement.

Let’s get your website aesthetic and interesting, we first have a look at your basic site functionality and update where ever possible. Then we will take on the task of making your site engagement ready. .Its useful for users to be able to see from your site what you have to say in social circles and where they can engage and like with your brand without leaving their browser window to go and search for you on a social platform.

Now we can start slowly building your social experience towards your goals and vision for your brands engagement level. If you have nothing to say people will have nothing to share remember that social networks only survive because the users share their content feelings and emotions about everyday life.

Once your website is set up and you are ready to roll with the social games we look at your digital footprint. The bigger your footprint the more chances of eyes peering at your content and the more engagement will occur. This is where we will play a big role in advising you as to which channels to use and what processes to follow to ensure that you are aware of the do’s and don’ts of today’s social platforms and aid you in setting up informative interesting looking brands on the social graph.

What is important to remember at this stage is that you as a brand on any social platform and trying to build your influence will have to at first reward users in some way for sharing and talking about your brand. No one is just going to share your brands vision, services or products because you are online.

We will help you get a few concepts together in the process of driving conversation around your brand think of things like competitions and free giveaways. Think sharing and think big.

About blank will be with you every step of the way to provide you with the latest news information and new tools to use in your campaigns to build your presence on the web to great new heights and translate these engagements into real time customers and profits.

for more info conatct us http://www.atblank.com/aboutblank_contact.html

A word from our sponsors

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Build your web presence, gain more traffic and increase your sales

Most people are ignorant to the power of well-maintained and organised Web presence, the biggest mistake people make is thinking that if they have a website that they will get business from that site.

Let me say this having a website and properly marketing it is the same as simply having one ad on a street pole in your neighbourhood.  Not showing your site to the world will definitely only cost you money instead of actually gaining you customers. Don’t get me wrong your site needs to be informative, practical and look very attractive to start with as it is still your digital shop window (We can help with that as well) but how do you ensure your site is in such a position that it is like having a ad on every street pole in the world! Now doesn’t that sound like good business?

So what are you to do spending hours in front of social media sites and even more time submitting articles and business listings. Or paying large amounts into the advertising markets to just get some exposure (and have you seen their results it is definitely less than stellar) Trust me it can be a very daunting experience especially if you are new to the market and marketing your business online.

However daunting it may sound it is the only way to actively promote your site and whilst you are promoting your site, business and products who is running your company?

So I have the solution for you! I have a reputation for finding site submission sites web places and corporations that I submit to (It was a daunting task to get to where I am today)

 We will do all the digital footwork for you, you concentrate on your message and actual running of your company let us walk  the long yards and before you know it and without paying a fortune your site will start growing and growing and I have to say it again growing.

I started a couple of years back with a small blog and with spending hours on research and reading testing and testing and more I built simple blog to 1000-2000 viewers per day in a very short time and effectively it cost me nothing, Except for putting in the long hours. I have however perfected the art of submitting to various platforms in a professional manner and would love to help you grow your web presence step by step.

It makes good sense the more places your website url appears on the internet the more chances are that you will receive people interested in your site, you can then think of starting things like rewarding your customers and sending out mails gaining data and improving your presence even more.

We at About Blank pride ourselves in being a new fresh and innovative company with loads of experience and even more attitude; we are so ready to serve you! We find that so many new businesses and entrepreneurs fall into the old design agency trap and we decided to change that.

We would rather help a thousand customers reaching their full potential for a small fee than having them pay an arm and a leg and not being able to say what exactly they paid for.

So let’s change your world today get your site recognised and into the world visit our site and learn more about us!  http://www. atblank.com